It’s not unusual to find, in everyday entrepreneur’s new emerging companies, that the marketing strategy and the actions taken towards selling are being born in the owner or the general manager’s imaginarium or understanding of what is marketing and how selling should be done. While not entirely wrong, there are special details or ways of doing them correctly: If you ignore them by any chance, you will end up with a misunderstood message or a failed campaign.
Let’s be clear
Communication has become an always-present feature in our everyday lives thanks to the platforms and the devices we use. Basically, social media and mobile devices. If you are part of the generations that have grown at the same time that social media organically reached its mature state, then you may fall for thinking that you know how to sell on those channels, and we can tell from here that there is something wrong with that from scratch.
Advertising in an old manner is a no-go
You should know that by now, the tides are turning into another shape. As we speak, traditional advertising is taking several consecutive hits on social media, as this article suggests. Software that makes navigation easier is popping up and, while there are strategies to run around them, our election is to let them be and embrace them. Resistance is futile and there is always a way to reach your target audience without doing a traditional turn to advertising.
Know your target
One of the main (and most basic) flaws in a self-marketed company is the lack of knowledge about what their target audience is. The internet is a huge place and while you don’t have any prejudice against or for any potential customer (and that’s great!), they do have some of that towards you. Social media and the internet in general is aimed to build a user experience while navigating that targets the user interest and fields of interaction, showing more of this and revealing less of what may not be interesting for them. As so, if you don’t address your potential customers, they won’t notice you and they won’t even know you are there. Which takes us to the next point…
Delivering what’s interesting
Here is another important factor to be prepared for: attention span. You may put a lot of effort preparing a message to be delivered that has nothing bad in it, but if it is written in long, extense paragraphs or if a video lasts longer than two minutes, people who have shorter attention span than a goldfish won’t notice it. That is to say, the whole internet won’t notice it. It’s always important to know how to gain attention of the general public and, specifically, of your target audience.